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Archived: Betting Trends & Handle in each Sport

July 18, 2020

NBA RULES IN-GAME SPORTS BETTING

While football has been king of pre-game spread wagering for decades, sports bettors do most in-game wagering on basketball. We found that 25% of handle on the NBA comes in-game. The average bet made in-game is $73, over triple the $21 average ticket sold before games tip off.

The league’s pace and wide-open play in recent years as a major driver for in-game wagering.

An NBA game travels very quickly whether you’re betting per quarter or per half.  The excitement level is there with the speed of the game. It’s a more engaging game.

NHL – THE SPORTS BETTING PARLAY STAPLE

Hockey will restart on Aug. 1 with a leap into an expanded postseason.

Findings show that means there will be a lot of multi-leg action for NHL bettors. Sixty-one percent of the league’s handle comes from parlay wagers with three legs wagered on average.

The NHL is second behind the NBA in in-game betting at 22%. Players wager an average of $43 in-game versus just $10 before game.

PRE-GAME BETTING DOMINATES MLB

We get it, sometimes baseball is hard to watch. The pace has slowed over the years, pitching changes prolong contests. And yeah, every now and then there’s a 15-inning NL game that sees position players pitch and ends after a retail location closes.

Baseball has the most betting done pre-game at 92 percent. Changes made to the pace of the game and the universal designated hitter for this season will help shift more action to in-game.

“To the general public, we need to look at how to take those disruptions out and increase the flow a bit in a way that keeps the audience engaged. Some of these changes (for 2020) take those disruptions out and create a more fluid game.

Like other leagues, the average in-game bet for baseball ($64) is much larger than a pre-game wager ($22).

NFL REMAINS THE ‘HANDLE KING’

As it has been for decades, football rules the books. The NFL is responsible for 30 percent of handle at the partner locations, despite having the shortest season of the Big 4 leagues. Average bets are also the largest with $45 per pre-game bet, and $86 per in-game wager. The largest single-game bet taken in the study was a $74,000 wager on a Saints -Titans game.

With books focused on local markets, local teams still get favored by local bettors. Despite a poor 2019 season that included a nine-game losing streak and the end of the Eli Manning era, players in New York State backed the Giants more than any other team. From a national perspective, two teams stood out: the Dallas Cowboys and the New England Patriots.

There’s just more visibility for those teams across networks because they’re obviously on TV so much.

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